MissSelfridge.com Magic Mirror: Try It On!

I was thrilled to learn today of a well-known UK high street fashion brand taking the plunge to overcome that online shopping boundary. Missselfridge.com have launched a fantastic application that uses Motion Capture technology via a webcam to help you virtually “try it on” clothing via a Magic Mirror

Try it for yourself here http://www.missselfridge.com/webapp/wcs/stores/servlet/StaticPageDisplay?catalogId=33055&storeId=12554&brdcrmb_trail=&identifier=ms2-christmas-try-it-on&intcmpid=MSHOME_MAGICMIRROR

Missselfridge.com aren’t the first to try this, but they’re probably the most high profile brand to be using it at the moment. It seems Tobi.com first introduced this concept back in November 2009, however it relied on the user printing a paper which seems like a bit more effort on the users part. Tobi.com don’t use their tool either, so perhaps its a sign its not so effective? We’ll see how long Miss S run it.

Below is the video instructions Tobi.com used to explain how their tool worked.

I think this is the way forward anyway and I’m excited to see online teams trying something new, it’s been a while!

If anyone knows who made MissSelfridge.com’s Magic Mirror please tell us! The only service I can find that create this is Zugara who created Tobi.com’s application. Zugara seem’s like a great, innovative company with some exciting projects under their belt where they’ve used motion capture with augmented reality.